Digital marketing
The latest 2026 research and news on websites, AEO/SEO, AI and marketing, written by The ADDs team with what Thai businesses should do next. Every article links its sources.
Thailand’s 2026 digital ad spend edges back to growth: what DAAT’s revised forecast means
In early October 2026, Thailand’s Digital Advertising Association (DAAT) and Kantar revised their 2026 forecast from a 0.3% decline to 0.3% growth, about THB 32,339 million. Meta still leads with a 25% share, TikTok follows at 24% after 16% growth, while YouTube, LINE and display fall. The lesson for Thai businesses is to spend smarter across content, creators and commerce, not simply spend more.
Thai e-commerce grew 51.8%: social commerce, creators and the PDPA risk sellers can’t ignore
Momentum Works says Thai e-commerce grew fastest in the region in 2025, TikTok Shop counts over 5 million Thai sellers, and the PDPC is now fining stores that leak customer data.
Digital marketingDigital 2026 Thailand: what the latest numbers say about where Thai audiences are
Key figures from DataReportal’s Digital 2026 Thailand report on internet users, social media, LINE, TikTok and Facebook, and how Thai marketers should read them.