Brand & design
The latest 2026 research and news on websites, AEO/SEO, AI and marketing, written by The ADDs team with what Thai businesses should do next. Every article links its sources.
2026 design trends: imperfect by design, local flavour and the return of craft
The 2026 design trend reports from Canva and Adobe point the same way: work with human traces, emotion and local character. Canva calls 2026 the year of Imperfect by Design, Adobe lists Local Flavor among its trends, and Figma’s survey of 906 designers found 91% say AI improves their work. Thai brands should use AI to assist, while keeping craft and Thai identity.
Thailand’s most valuable brands in 2026: what MAMA, Big C and the banks teach smaller brands
Brand Finance Thailand 50 2026 values the top 50 Thai brands at US$45 billion. MAMA grew 65% and Big C is the strongest. Lessons any Thai business can use.
Brand & designKantar BrandZ 2026: AI lifts the world’s top brands, and why meaningful difference matters more
The world’s top 100 brands rose 22% to US$13.1 trillion in 2026. Google is back at No. 1 and AI brands surged. Here is what Thai brands can take from it.