AEO & SEO
The latest 2026 research and news on websites, AEO/SEO, AI and marketing, written by The ADDs team with what Thai businesses should do next. Every article links its sources.
Google adds more links to AI Mode and AI Overviews: will people actually click?
On 15 October 2026, Google announced that AI Overviews and AI Mode will show more inline links, placed higher, plus a section for official sites and wider article carousels. It shared no click data, and Search Console’s AI reports still show only impressions. Meanwhile, Ahrefs estimates AI Overviews cut the click-through rate of the top result by about 58%.
Search your brand, and AI answers first: AI Overviews now show on 83% of branded searches
Ahrefs found AI Overviews on 83% of US branded searches, and most cited sources are not the brand’s own site but Wikipedia, YouTube and LinkedIn.
AEO & SEOGoogle’s AI search guide: skip llms.txt, keep the SEO basics
Google’s official guide says AEO and GEO are SEO. No llms.txt, no content chunking, no special schema. What works is original content and a site Google can read.